Brand
The mark and how to use it
Everything you need to show AI Harness Labs correctly: the mark, the lockup, the colours, the type and the files.
The mark
What each part means
- The open ring is the harness.
- The gap on the right is the gate, and the sage check is the only way out.
- The orange window with the prompt is where the work starts.
The lockup
The mark beside the name, in the serif. The last word is set a little lighter. Use the lockup where the name is not already on the page.
AI Harness Labs
AI Harness Labs
Colours
- Ink
#17161aText, the ring, dark grounds. - Paper
#f4f1eaThe page ground; the ring on ink. - Accent
#d9481cThe window on light grounds, buttons. - Hot
#ff7a4dThe window on dark grounds. - Sage
#7bc79bThe check. Nothing else.
Type
Fraunces · Headlines and the name.
Learn the AI stack. Build for a real US business. Leave with their name on your résumé.
IBM Plex Sans · Body text, labels and buttons.
Self-paced, no deadline. A 1 to 3 month internship.
Space and size
- Keep clear space around the mark at least as wide as its orange window, on every side. Nothing else goes inside it: no text, no edges, no other marks.
- On screen, show the mark at 24 px or larger.
- At 16 px, as in a browser tab, use the mark without the cursor dash after the prompt if the dash muddies the window.
Don't
- Don't recolour the mark. Ink or paper for the ring, accent or hot for the window, sage for the check.
- Don't stretch, squash or rotate it. Scale it evenly.
- Don't add a shadow, a glow, an outline or a gradient.
Files
The lockup files set the name in the serif as live text. Open them with the font installed to convert the name to outlines.
